Business of Software 2009 (speaking of culture)

..speaking of culture..

Check out Business of Software 2009 promotional video. Money quote:

The business people have no hope of learning the technology. It's just too much. The hill is too steep to climb. That means for a software company to be successful, the people at the top I believe have to be software people, they really have to be the technologists. But they also have to have business skills. So they're just going to have to learn them.