Quality

It's nice that customer still appreciate quality in the stuff we do. From this NY Times article:

“If Apple made sliced bread, yeah, I’d buy it.” said Andrew Kaputsa, who waited outside the Michigan Avenue Apple store in Chicago. “It’s just good stuff. Everything they touch.”

Apple has established itself as the Porsche of computers. Yet they enjoy the Moore's Law-ish effect of constantly declining costs. It's as if Porsche continued to build top quality luxury sports cars, yet sold them for $30k.